Here is some marketing advice pulled directly from Spotify’s own marketing blog.
On Spotify, the key to getting your new release in front of fans is “Follow.”
“Promoting New Releases to Your Followers”, Spotify Blog – Feb 21, 2017
As an artist, this means it’s even more essential to get your fans to follow you on Spotify.
“Say Hello to Release Radar”, Spotify Blog – Aug 16, 2016