This post has moved to: http://blog.presavetospotify.com/2017/06/pre-save-campaigns-questions-and-answers/
Why are these pre-save campaigns proving popular?
Pre-saves have become the streaming equivalent of “Pre-orders”. You’ll be hard pressed to find an artist or a label who doesn’t understand the value of doing a “Pre-order”. Well the same principal applies to Pre-saves! Fundamentally pre-saves make obvious marketing sense – it is better to start “collecting” your Spotify “streams and adds” sooner than later! That’s essentially what a pre-save allows you to do – it allows you to start the marketing process for generating and encouraging streams well in advance of your single, EP or album’s release.