Here is some marketing advice pulled directly from Spotify’s own marketing blog.
On Spotify, the key to getting your new release in front of fans is “Follow.”
As an artist, this means it’s even more essential to get your fans to follow you on Spotify.
“Say Hello to Release Radar”, Spotify Blog – Aug 16, 2016
This post has moved to: http://blog.presavetospotify.com/2017/06/pre-save-campaigns-questions-and-answers/
Why are these pre-save campaigns proving popular?
Pre-saves have become the streaming equivalent of “Pre-orders”. You’ll be hard pressed to find an artist or a label who doesn’t understand the value of doing a “Pre-order”. Well the same principal applies to Pre-saves! Fundamentally pre-saves make obvious marketing sense – it is better to start “collecting” your Spotify “streams and adds” sooner than later! That’s essentially what a pre-save allows you to do – it allows you to start the marketing process for generating and encouraging streams well in advance of your single, EP or album’s release.