About Spotify Codes
Spotify has recently take a page from the Snapchat marketing playbook and added a new QR-Code like feature that enables you to share music via scannable images. The new Spotify Codes feature allows user to create unique barcode for every song, album, artist, and playlist.
This new feature is only available on mobile version of Spotify’s music application for now. Users can scan these Spotify Codes with their camera from within the Spotify app (located in the Spotify app’s search bar) to instantly play that music.
Here is some marketing advice pulled directly from Spotify’s own marketing blog.
On Spotify, the key to getting your new release in front of fans is “Follow.”
As an artist, this means it’s even more essential to get your fans to follow you on Spotify.
“Say Hello to Release Radar”, Spotify Blog – Aug 16, 2016
This post has moved to: http://blog.presavetospotify.com/2017/06/pre-save-campaigns-questions-and-answers/
Why are these pre-save campaigns proving popular?
Pre-saves have become the streaming equivalent of “Pre-orders”. You’ll be hard pressed to find an artist or a label who doesn’t understand the value of doing a “Pre-order”. Well the same principal applies to Pre-saves! Fundamentally pre-saves make obvious marketing sense – it is better to start “collecting” your Spotify “streams and adds” sooner than later! That’s essentially what a pre-save allows you to do – it allows you to start the marketing process for generating and encouraging streams well in advance of your single, EP or album’s release.