Linkfire Alternatives

Linkfire provides “intelligent links” that help route fans to the music. These smart links are designed to word globally sending fans to country-specific iTunes storefronts.  There are a number of link shortening alternative work consider that are are significantly less expensive (or free), these include:


Flyt is a link shortener designed with the intention of tracking sales and helping music labels, book publisher, and other providers make money off of links. his works by giving the link creator a cut of the money made when a product is sold through that link. This feature is globalized, taking the user to the country-specific storefront. Another significant feature is API support which allows partners such as Metablocks to provide tight integration with platforms and product lines.


Link Shorteners for the Music Industry

Positioning: Smart links for music marketing
Markets: Music (Only)
Launched out of Copenhagen, Denmark in 2013, and changed focus to the music industry in 2014.
Features: Targeting, Interstitial, Affiliation, Translation, Mobile Deep Linking, and Editing.
Clients: Universal Music Group (UMG), Sony Music Entertainament (SME)- International, Warner Music Group (WMG)
Cost: Approx 10-12K based on news sources

Positioning: Globally redirect, track and manage all of your URLs
Markets: Music, Other
Launched in late 2011 by Gupta Media, based in Boston, MA.
Features: Targeting, Interstitial, Affiliation, Translation, Retargeting, and Editing.
Clients: Universal Music Group (UMG), Sony Music Entertainament, Warner Music Group (WMG)
Cost: Limited free version, enterprise approx $1,000 / month


Most Popular Link Shorteners Used in the Music Industry

Here are some popular link shorteners that are used in the music industry by music labels and artists.
This was probably the first link shorter offering aimed at the music industry from Gupta Media.  SmartURL was designed to help simplify the process of marketing online and enable smarter marketing. Features and functionality include Geo-Aware Links, Live Redirects, Collaborative Management, Real-Time Stats and Simpler performance tracking (IQid).  The company is a service of Gupta Media, based in New York.


Linkfire – Competitors

About Linkfire (Music Retail Landing Pages)

One link to serve them all: That is Linkfire’s aim – to reach all fans, no matter their music consumption preferences, in one fell swoop.

The link shorteners space is not, excuse the pun, short of competition (Bitly, Tinyurl,, etc.). Linkfire, however, has a unique proposition: To address the complexity in music consumption.

Music consumption has never been this segmented across multiple devices and numerous access and ownership platforms. The idea of pushing out an iTunes link to a Spotify-only user does not make sense; nor does it make sense being pushed to an Android phone owner. Yet these marketing mistakes are made daily. And the alternative of having five links under each post does not bode well in the superficial social media age.