Retail landing pages are a type of landing page, popularized by companies like Metablocks, Smarturl (Gupta Media), Linkfire and others. These pages are used primarily by the music and publishing industry to sell products available from multiple retail sources. As a way of more fairly promoting purchase and streaming option, these pages have gained massive popularity.
The Rise of Retail and Streaming Options
The number of companies selling or streaming music continues to rise and has created a fragmented marketplace. Major internet companies like Apple, Google, and Amazon all have music purchase/download (iTunes, Google Play and Amazon Music) offerings as well as music streaming services (Apple Music, Google Play Music, Amazon Prime) in addition to leading streaming providers like Spotify, Deezer, Tidal, Rdio, Soundcloud, Napster (Rhapsody) and a growing number of smaller services. Add to the mix, traditional retailers like Target, Walmart, Barnes & Noble and many others, consumers have 100’s of options to choose from. Retail landing pages (and specifically Metablocks Widgets) are designed to help solve this problem.