Pre-save Campaigns: Questions and Answers

This post has moved to: http://blog.presavetospotify.com/2017/06/pre-save-campaigns-questions-and-answers/

Why are these pre-save campaigns proving popular?

Pre-saves have become the streaming equivalent of “Pre-orders”.  You’ll be hard pressed to find an artist or a label who doesn’t understand the value of doing a “Pre-order”. Well the same principal applies to Pre-saves! Fundamentally pre-saves make obvious marketing sense – it is better to start “collecting” your Spotify “streams and adds” sooner than later! That’s essentially what a pre-save allows you to do – it allows you to start the marketing process for generating and encouraging streams well in advance of your single, EP or album’s release.

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